Marketing

Before you hit send on that next email, perhaps you should run down this list, just to be sure:

Is it going to just one person? (If yes, jump to #10)
Since it’s going to a group, have I thought about who is on my list?
Are they blind copied?
Did every person on the list really and truly [...]

You, a type designer?
Of course you are.
You are if you make presentations in PowerPoint or Keynote, or if you have a resume, or create signs or brochures or ebooks or even a blog.
And sadly, it seems that the bar is low and most people have trouble reaching it!
So, at the risk of the one-eyed giving [...]